Paid proof first.
Raise after.
Custody evidence for aviation baggage. Bootstrapped, in Munich, with no round open. We raise after the pilot proves willingness-to-pay.
Cost pools, not a TAM slide
Direct mishandling cost
SITA Baggage IT Insights 2026
The cost pool our evidence shrinks.
Baggage file handling, upper bound
Derived from SITA Baggage IT Insights 2026
$59 recovery initiation plus $20 admin processing is $79 per delayed bag. Across the 24M bags mishandled in 2025 that is under $1.9B. Reflight, last mile and storage are excluded: they are physical logistics, not file handling.
This is a ceiling, not an estimate. It applies the delayed-bag rate to every mishandled bag, and SITA does not publish the 2025 delayed share, so we do not assume one. The real pool is smaller.
Not every mishandled bag becomes a dispute. Sizing the disputed subset is what the first paid pilot exists to do.
These are cost pools we reduce, not revenue we book. The bottom-up model is validated by the first paid pilot, not by a TAM slide.
Discovery evidence, labelled as such
Field discovery
- Operational research inside Lost & Found at GYD airport, scaled up to executive sessions.
- Interline handoffs isolated as the liability black hole.
- A hard “no new hardware” requirement, which is why the architecture is API-first.
Demand signals
- 386 written survey responses and 27 in-depth interviews across 30+ countries.
- 93% stated positive intent toward a verified recovery and evidence layer.
- Live test: an unattended laptop at MBS was recovered within hours by a stranger via NFC/QR, with zero instructions.
Directional, not proof. Stated intent is not willingness to pay, and we treat this strictly as a directional signal. Methodology and limits are in the appendix below.
Early reach
- 1,600+ Telegram subscribers before any product existed.
- 500+ site visits from 30+ countries in six weeks.
- 117 high-intent visitors, at $0 marketing spend.
Audience, not revenue. Nobody counted here has been asked to pay for anything.
Everything above is discovery evidence. The next milestone is a paid pilot, and we treat nothing as validated until someone pays.
We audited our own thesis, and killed what failed
Consumer tracking wedge
Cross-party evidence wedge
Apple × WorldTracer closed consumer recovery.
Blockchain auto-payouts
Evidence for existing claims workflows
AXA shut Fizzy down in 2019.
Hardware-first rollout
Zero-hardware API bridge
Operators refuse overhauls. Our own field finding.
€1M pre-seed first
Paid pilot first
Capital-efficient until the market votes with money.
Top-down TAM theater
Cost pools we shrink
A bottom-up model, validated by the paid pilot.
A full strategic re-audit completed in under 60 days after our first accelerator pass. That iteration speed is what we bring.
From thesis to paid proof
- Days 0–30
Evidence MVP
Ingest sample scan data into a verifiable custody timeline plus an exportable evidence pack.
- Days 30–120
First paid pilot
One design partner, ground handler first, with airline claims or an insurer as counterparty. Shadow pilot on real disputed bags.
Target KPI: evidence assembly from weeks to under 48h.
- Months 4–9
Corridor proof
A carrier and insurer pair on one corridor. Two to three LOIs. A public case study.
- Months 9–12
Seed round
Sized to pilot outcomes, raised after the market votes, not before.
Proof comes from one paying partner, then scales.
Revenue follows the evidence
A paid design-partner pilot at €15–25K over 60–90 days, then a recurring custody fee per tracked bag plus an evidence-pack fee per claim, once pilot KPIs hold.
Pricing is a working hypothesis, and the pilot exists to test it. We deliberately dropped consumer hardware as the lead revenue line.
The full model, on the operator pageMethodology and limits
- 386 written survey responses and 27 in-depth interviews, 10 minutes each.
- Respondents aged 16–60 across 30+ countries, mixed occupations and travel frequencies.
- 93% stated positive intent toward a verified recovery and evidence layer.
- Stated intent is not willingness to pay. We treat this strictly as a directional signal.
- Payment validation comes from the design-partner pilot, not from surveys.
We publish the limits next to the numbers on purpose.
No round open.
Sevenoir is bootstrapped and is not raising today. The seed round is sized to pilot outcomes and comes after the market votes with money. If you want to be in the room when it does, the fastest way in is an introduction to an operator.