Skip to content
Shipped, learned and killed

Progress
Log.

A dated, public record of what Sevenoir shipped, learned and killed. Entries are never edited after the fact; when something is superseded, the newer entry says so.

Current stage
Pre-product, pre-revenue, bootstrapped
Focus
Custody evidence for aviation baggage
Latest
Positioning locked, site v2 shipped, v1 archived
Next
First paid design-partner pilot

Filter entries

Entries

August 2026
Website

Site v2 live

Positioning locked: custody evidence for aviation baggage. Site v2 shipped; v1 archived.

  • sevenoir.com now serves the custody narrative. Pages are rendered on the server, so the text is in the HTML rather than assembled in the browser.
  • Every route is readable with JavaScript disabled.
  • The pre-pivot site stays reachable as the v1 archive, linked in the footer.
July 2026
Positioning

Positioning locked

The wedge was settled and the pre-pivot build was frozen, ahead of the rewrite that shipped as v2.

  • The wedge is cross-party custody evidence, not consumer tracking.
  • The pre-pivot site is frozen and reachable as the v1 archive.
  • Numbers on the site now carry their sources, and claims that could not be sourced were removed.
May 2026
WebsitePre-pivot

Public website relaunch

Sevenoir relaunched its public website with clearer positioning, a separated enterprise and passenger narrative, and stage-aware investor language.

That build is the one now frozen as the v1 archive. It argued the earlier thesis.

May 2026
Press kitPre-pivot

Public press kit published

Sevenoir published a public press kit containing the company thesis, founder context, media assets, key links and early validation signals.

Purpose: make the project easier to understand for journalists, investors and partners.

May 2026
Investor materialsPre-pivot

Investor materials refined

Sevenoir refined its investor-facing materials around a focused wedge: baggage visibility, recovery friction and custody evidence.

Superseded in June by a full strategic re-audit. See the investors page.

May 2026
Operating modelPre-pivot

Founder-led execution clarified

Sevenoir clarified its operating structure as founder-led, with external technical, strategic and ecosystem feedback supporting the path toward controlled field validation.

Principle: one accountable founder, clear wedge, disciplined execution path.

Next milestones

The twelve-month plan, from thesis to paid proof. None of these is complete.

Evidence MVP

Ingest sample scan data into a verifiable custody timeline plus an exportable evidence pack.

First paid pilot

One design partner, ground handler first. Shadow pilot on real disputed bags.

Corridor proof

A carrier and insurer pair on one corridor, two to three LOIs, and a public case study.

Seed round

Sized to pilot outcomes, raised after the market votes, not before.

Follow the build.

Sevenoir publishes what it ships, what it learns and what it kills. The next entry is the first paid pilot, and nothing is treated as validated until someone pays.